They might hook you up with some free stuff once in a while. Im not saying its the best sponsorship out there, but its not exclusive. Its not to hard to get the sponsorship, they aren't looking for hardcore racers, though I'm sure they wouldn't mind. All they ask is that you show their stickers on your car at a couple of events, races or car shows. You can take them off afterwards. Personally, from my experience, they mostly deal in parts for imports. Im just using them to get a few parts, like racing seats and headers. Its saves me a couple of bucks going through them, so why not take advantage? I'd never heard of them either until they offered to sponsor my car for drag racing. Then again faulken wasn't kicking down my door, so until they do I'll take what I can get!