J. J. Abrams conceived of a new monster after he and his son visited a toy store in Japan while promoting Mission: Impossible III. He explained, "We saw all these Godzilla toys, and I thought, we need our own [American] monster, and not King Kong, King Kong's adorable. I wanted something that was just insane and intense."[10] In February 2007, Paramount Pictures secretly greenlit Cloverfield, to be produced by Abrams, directed by Matt Reeves, and written by Drew Goddard. The project was produced by Abrams' company, Bad Robot Productions.[11]
The poster for Escape from New York (1981) inspired the scene of the decapitated head of the Statue of Liberty in Cloverfield
The casting process was carried out in secret, with no script being sent out to candidates. With production estimated to have a budget of $30 million, filming began in mid-June in New York.[11] One cast member indicated that the film would look like it cost $150 million, despite producers not casting recognizable and expensive actors.[9] Location filming, shot in digital video using hand-held video cameras,[12] took place on Coney Island, with scenes being shot at Deno's Wonder Wheel Amusement Park and the B&B Carousel.[13] Some interior shots were filmed on a soundstage at Downey, California.[14] The film was edited to look like it was filmed with one hand-held camera, including jump cuts similar to ones found in home movies. Director Matt Reeves described the presentation, "We wanted this to be as if someone found a Handicam, took out the tape and put it in the player to watch it. What you're watching is a home movie that then turns into something else." Reeves explained that the pedestrians documenting the severed head of the Statue of Liberty with the camera phones was reflective of the contemporary period. "Cloverfield very much speaks to the fear and anxieties of our time, how we live our lives. Constantly documenting things and putting them up on YouTube, sending people videos through e-mail - we felt it was very applicable to the way people feel now," the director said.[15]
The decapitated head of the Statue of Liberty was inspired by the poster of the 1981 film Escape from New York, which had shown the head lying in the streets in New York despite not appearing in the film itself. According to Reeves, "It's an incredibly provocative image. And that was the source that inspired [producer] J.J. [Abrams] to say, 'Now this would be an interesting idea for a movie.'"[16]
The film was titled Cloverfield from the beginning, but the title changed throughout production before it was finalized as the original title. Matt Reeves explained that the title was changed frequently due to the hype caused by the teaser trailer, "That excitement spread to such a degree that we suddenly couldn't use the name anymore. So we started using all these names like Slusho and Cheese. And people always found out what we were doing!" The director said that "Cloverfield" was the government's case designate for the monster, comparing the titling to that of the Manhattan Project. "And it's not a project per se. It's the way that this case has been designated. That's why that is on the trailer, and it becomes clearer in the film. It's how they refer to this phenomenon [or] this case," said the director.[17]
Viral tie-ins
Puzzle websites containing Lovecraftian elements, such as Ethan Haas Was Right, were originally reported to be connected to the film.[22][23] On July 9, 2007, producer J. J. Abrams stated that, while a number of websites were being developed to market the film, the only official site that had been found was 1-18-08.com.[26] At the site, a collection of time-coded photos are provided to visitors to piece together a series of events and interpret their meanings.
1-18-08.com Viral.
[27] As part of the viral marketing campaign, the drink Slusho! has served as a tie-in. The drink had previously appeared in producer Abrams' previous creation, the TV series Alias.[28] Viral websites for Slusho! and a Japanese drilling company were launched to add to the mythology of Cloverfield.[29] When Cloverfield was hosted at Comic-Con 2007, gray Slusho! t-shirts were distributed to attendees.[30] Fans who had registered at the Slusho! website for Cloverfield received e-mails of fictional sonar images prior to the film's release that showed a deep-sea creature heading toward Manhattan.[31]
Producer Bryan Burk explained the viral tie-in, "[It] was all done in conjunction with the studio... The whole experience in making this movie is very reminiscent [of] how we did Lost."[29] Director Matt Reeves described Slusho! as "part of the involved connectivity" with Abrams' Alias and that the drink represented a "meta-story" for Cloverfield. The director explained, "It's almost like tentacles that grow out of the film and lead, also, to the ideas in the film. And there's this weird way where you can go see the movie and it's one experience... But there's also this other place where you can get engaged where there's this other sort of aspect for all those people who are into that. [...] All the stories kind of bounce off one another and inform each other. But, at the end of the day, this movie stands on its own to be a movie. [...] The Internet sort of stories and connections and clues are, in a way, a prism and they're another way of looking at the same thing. To us, it's just another exciting aspect of the storytelling."[28]
this is from wikipedia i posted the link before